Apple and Adobe not participating in public Australian parliamentary
inquiry into international and domestic IT price differences. In last week’s
private hearings, FIN Review understands Apple blames layers of AU taxes, warranties,
and copyright holders. iTunes songs set at a flat fee, and up to copyright
holders to charge differently in each country, leaving it with music publishers
such as Sony Music, Universal Music, and EMI. Adobe also did not make a submission, claims
prices due to taxes, charges, and strict warranty rules. [CR: Rather than making
a deal about the software companies not participating in a public and therefore
politically dangerous questioning, how about responding to what they are saying
are the issues with the system? Not as fun as demonising big corporate, but may
prove effective.]
Difference between a degree and dropping out: Mike Dockery
of Curtin University study found getting a job before you have the average
schooling of employees in that field outweigh the downsides. While more schooling increased wages, the
effect fell once passing the average level of qualification for people in the
profession, and the penalty for being underqualified was small, very likely
less than the extra years of education. Argues against assuming that extra
schooling increased earnings just because people who finished school tended to
earn more: “classic evaluation fallacy; people do better because they are
different, not necessarily because of the level of school.” Article expressing
sentiment from the likes of Clive Palmer, university and billionaire, and web
company Atlassian co-founder and drop-out Scott Farquhar, who say education is
as much about on-the-job as from university. But for every Clive Palmer or
Steve Jobs, there is a Marius Klopper, CEO of BHP who has a bacherlor of
engineering, an MBA, and a PhD in materials science. [CR: Agree, it is based on
the individual and their ability to capitalise on the education.]
Olympics – Chanel Nine opening ceremony traffic: 1.72
million people watched the early morning start, compared to the 2.9 million viewers
for afternoon opening of the 2008 Beijing games.
Environmental protestors halt China paper mill:
Demonstrators entered a government office in the port city of Qidong near Shanghai
and smashed computers and destroyed furniture to protest against a
waste-discharge plant they said would pollute the local water supply. Company
website followed by saying the mill project had been abandoned [CR: The people
rise up. Wonder if it is setting precedence.]
End to poverty: Christopher Kojm, head of National Intelligence
Council in the US, says worldwide poverty will be virtually eliminated by 2030,
and a middle class of some 2 billion people will push for more rights and
resources. The 1 billion people who live on less than $US1 per day will drop to
roughly half that amount in two decades. [CR: Optimistic, must look him up.
Poverty gone in our generation? It is a dream I am willing to share and be a
part of.]
India accounted for 56% of the world’s new leprosy
infections in 2010 (126,800 of a total of 228,474 cases.) [CR: following the
previous story, access to medical aid a big part of ending poverty.]
Australian advertising market to grow 2.8% a year over the
next four years to $14 billion, 2% in 2012 to $12.5 billion (PwC report).
Entertainment and media market to grow 4.1% over four years to $38 billion.
Internet advertising expected to grow from $3 billion to $4.7 billion over four
years. Media companies face two scenarios: a “dystopia” where consumers
continue to expect digital content to be free; or “the more likely outcome”
whereby media companies provided a collection of niche, customised content for
which consumers were willing to pay. [CR: Digital is significantly cheaper and
more engaging through interaction than TV, but that does not mean you do not
have to work for your spend. I have blogged
in the past about the lack of accountability using marketing spends as an example. We are seeing the invisible hand of the market correct itself,
as competition in the digital space raises the quality of engagement.]
Losses of Facebook and other internet companies: Facebook
initially valued at $US100 billion on eve of May debut now at $US65 billion. Social
gaming Zynga stocks at 25% of peak from last year. Groupon and Netflix also
under pressure. Old line tech companies like Apple, Google and Amazon are doing
fine. CEOs and early investors might have been a little too eager to cash in.
Companies can grow their markets faster than ever – but that means they can
also reach saturation faster than ever. [CR: Is it a common failure as the
banking system – greed and pride? The promise of celebrity status overriding
solid business models and traditional academic business rigour?]
PWC Australian Entertainment and Media Outlook 2012-2016: Australian
free to air (FTA) ad revenue expected to drop 4.5% next year. Digital channels
accounted for 25% of total FTA viewing last year, helped boost overall FTA
audience by 5%, but FTA will need to continue to evolve to accommodate technology
advances and continuing fragmentation across platforms. Personal video
recorders (PVRs) are now in at least 44% of homes, threat to effectiveness of
TV advertising, 45% of viewers disengage or are not viewing ads at all.
Newspaper advertising expected to fall at a compound annual growth rate (CAGR) of
5.1% over the next four years. Digital newspaper advertising expected to grow
at a CAGR of 8.3% until 2016, but represents only 8% of the total annual
newspaper advertising revenue. Magazine advertising expected to fall ata CAGR
of 8.5%, magazine digital expected to increase 20.6%, represents 5% of total
magazine advertising. Internet advertising will sustain 12% CAGR until 2016.
Search and directories to grow at a CAGR of 13.2%, online display advertising
to grow at a CAGR of 8.3%, Mobile advertising to grow CAGR 46% over the next
four years. Mobile banners at 0.61% click through rates compared to 0.07% for
browser-based banners. Australia has the world’s second-highest smartphone penetration
rate behind Singapore. Global m-commerce expected to increase at a rate of 39%
over the next four years.
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